Brand name:　Abercrombie & Fitch Website:　http://www.Abercrombie.com Description:　 Abercrombie & Fitch   (A&F) is an American lifestyle brand & company specializing in youthful consumer apparel. It encompasses five brands: Abercrombie & Fitch, abercrombie, Hollister Co., RUEHL No.925, and Gilly Hicks. The company operates stores across the United States (except in Wyoming and New Mexico), Canada, and England. A&F operates two flagship stores domestically, one in New York and the other in Los Angeles, and one internationally as the aforementioned London store. Founded in 1892 by David T. Abercrombie, A&F had been an outfitter of sporting and excursion goods. It struggled financially from the late 1960s until it was purchased by The Limited in 1988 and repositioned, under the management of Michael S. Jeffries (current Chairman & CEO), as the "Casual Luxury" lifestyle brand in present day.